Medilytix bureau: Ashok Leyland NSE-0.90% introduced the BADA DOST i1 and i2 as well as its limited edition on Monday, expanding the BADA DOST vehicle lineup. The flagship company of the Hinduja Group is working to ensure its whole range of products is available in alternate fuels including CNG, LNG, hydrogen, and electricity by switching in the next six months, said Dheeraj Hinduja, executive chairman, Ashok Leyland.
“We will start our new product launch in electricity by switch soon,” Hinduja said at the launch here. “Globally, LCVs account for 70 percent of the commercial vehicle market, and in our current portfolio, we are ready to address this. “These products have been designed with a view to exporting to many global markets, helping us to get closer to our vision of being in the top 10 markets as a global commercial vehicle maker,” he said.
The upswing in the e-commerce sector, post-COVID, and the change in purchasing habits has resulted in an increase in last-mile transportation requirements, thus enhancing the demand for small trucks. This is also supported by the agriculture sector, he said, and added: “We expect 8-10 percent growth in the LCV segment.”
He said the BADA DOST range covered 58 percent of the market, he said, and added the LCV journey of Ashok Leyland began modestly in 2008 and its launch in 2011 became “a runaway success with our customers,” he said.
He said that in September 2020, BADA DOST was launched, and it made a huge impact on the market and was well accepted for its best-in-class power, payload, and comfort. Besides, it offers a car-like experience and is the best in industry sales and customer satisfaction.
“Today marks a special day for us, as we celebrate our second anniversary of BADA DOST. On this occasion, we are excited to deliver on our promise of expanding our BADA DOST range and launch the Bada Dost i1 and BADA DOST i2, “Hinduja said.
“Our DOST and BADA DOST range have been some of the most successful vehicles in the segment and it gives us immense pleasure to unveil these new products,” said Rajat Gupta, head (light commercial vehicle), Ashok Leyland.
BADA DOST is a customer-centric product that ensures a superior experience and has earned the confidence and trust of its customers. “We have 35,000 vehicles successfully running today, showcasing the strength of this range. Our aim is to aggressively gain market share in the LCV segment, “Gupta said. These two new products also feature an ARAI-certified 3-seater walkthrough cabin offering superior comfort and space. It comes with the widest cabin in this segment, making it very spacious and roomy. The wide seat design can be converted into a bed to ensure rest between trips. The ergonomically positioned dash mounted gear shift lever, dual tone dashboard, and digital instrument cluster enhance the aesthetics and offer a premium car-like experience to the customer.
