New Delhi: In a move aimed at strengthening India’s startup and innovation ecosystem, the Department for Promotion of Industry and Internal Trade (DPIIT), under the Ministry of Commerce and Industry, has signed a Memorandum of Understanding (MoU) with a digital entertainment company. The partnership is designed to support startups, innovators and entrepreneurs across the country.
The collaboration will focus on nurturing product startups working in areas such as digital entertainment, online gaming, esports, interactive media and artificial intelligence-driven technologies. The idea is to help startups build scalable, industry-relevant solutions through structured engagement with industry stakeholders.
As part of this initiative, startups will gain access to mentorship, industry insights, knowledge-sharing platforms and curated engagement opportunities. The partnership is also expected to support startups in achieving key milestones, including Proof-of-Concept (PoC) development, market access and integration into broader industry ecosystems, wherever feasible.
Speaking on the occasion, Joint Secretary, DPIIT, Sanjiv said the collaboration marks an important step towards strengthening India’s digital and creative economy. He highlighted that such partnerships play a key role in helping startups innovate, scale up and build globally competitive solutions in emerging technology sectors.
Under the agreement, DPIIT will work closely with KRAFTON India Pvt. Ltd. to explore the organisation of innovation challenges under the Bharat Startup Grand Challenge. The collaboration will also include targeted hackathons, workshops and masterclasses across areas such as game design, animation, immersive technologies, esports management and artificial intelligence applications.
The partnership will further encourage industry interactions, knowledge exchange and exposure to global best practices. Selected startups may also get opportunities to participate in pilot projects, with the possibility of further engagement based on outcomes.
In addition, the initiative will contribute to overall ecosystem development through outreach efforts and participation in Startup India programmes, helping expand engagement across the country’s growing startup landscape.
The MoU was signed by Deputy Secretary, DPIIT, T. L. K. Singh and Head of Government Relations, KRAFTON India Pvt. Ltd., Vibhor Kukreti, in the presence of senior officials from both organisations.