New Delhi: Pradhan Mantri Bharatiya Janaushadhi Pariyojana (PMBJP) actively participated in the 42nd Indian International Trade Fair, held at Pragati Maidan, New Delhi from November 14 to 27. A demonstration stall, located in Hall No. 5 (Stall No. 8B), showcased the features of this public utility project, providing valuable information to the general public.
Launched by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, Government of India, Pradhan Mantri Bhartiya Janaushadhi Pariyojana aims to make quality generic medicines accessible at affordable prices to all. The project operates through dedicated outlets known as Janaushadhi Kendras, which offer generic medicines.
The government has adopted a franchise-like model, allowing individual entrepreneurs to establish and run PMBJP Kendras. As of October 31 this year, 9998 Janaushadhi Kendras are functional across the country. The product basket of PMBJP comprises 1965 drugs and 293 surgical equipment, sold at retail shops at 50% to 90% cheaper than branded medicines. The initiative focuses on providing cost-effective healthcare solutions to the public.