New Delhi: Stakeholders in Ayush emphasized that Ayush holds a unique position as India’s soft power globally, in a roundtable conference organized by Invest India’s Ayush Strategic Policy and Facilitation Bureau, under the Ministry of Ayush’s guidance at Vigyan Bhawan in Delhi. Vaidya Rajesh Kotecha, Secretary of the Ministry of Ayush, expressed optimism about the sector’s growth, attributing it to the increasing number of entrepreneurs. He stressed Ayush’s expansion into therapeutic wellness beyond wellness and highlighted the need for Pharmacovigilance systems to ensure product safety.
Vaidya Rajesh Kotecha advocated for focusing on Medical Value Travel and mentioned Ayush policy formulation in specific states, emphasizing the sector’s abundant skill sets, infrastructure, and teams. He also highlighted the role of the roundtable in uniting industry leaders from Ayush drug manufacturing companies and sub-sectors like nutraceuticals and cosmeceuticals.
The Secretary urged the simplification of Intellectual Property Rights (IPR) processes, addressing the extensive research and development opportunities in Ayush. Dr. Tanuja Nesari, Director of AIIA, emphasized the global presence achieved through the establishment of GCTM and the transformative potential of technology in traditional medicine practices.
The roundtable brought together key figures in the Ayush sector, including Vaidya Rajesh Kotecha, Nivruti Rai, MD & CEO of Invest India, Dr. Tanuja Nesari, and Dr. Rabinarayan Acharya, DG of CCRAS. Their expert insights enriched discussions on Ayush’s growth and global impact, fostering diverse perspectives in a dynamic audience discussion facilitated by Dr. Suruchi Mittar, Vice President of Invest India.
Nivruti Rai spoke on ‘glocal’: sourcing local, thinking, and selling globally, emphasizing the alignment with ‘Make in India’ and ‘Vocal for Local’ initiatives. The event, facilitated by Invest India’s Ayush Strategic Policy and Facilitation Bureau under the Ministry of Ayush’s guidance, saw the presence of CXOs/leadership from key Ayush sub-sectors, showcasing India & Ayush as global health leaders.
During the event, dignitaries received insights and guidance on future opportunities, emphasizing the importance of collaboration with the Ministry of Ayush & Invest India to deepen investment projects in the sector. The emphasis was on investing in high-quality supply chains, collaborating with global partners, and seeking global investment into the sector’s infrastructure & manpower, aligning with the Hon’ble Prime Minister’s vision to ‘Make In India’ and be ‘Vocal for Local.’
The Roundtable explored various investable opportunities & themes, domestic & global regulations, awareness, trust & evidence acceptability, as well as better global market amplification & access, facilitating meaningful discussions and sharing best practices to strengthen and grow Ayush in India for the world, paving the way for global investments.