Medilytix Bureau: Maruti Suzuki is all set to consider the SUV segment as the key area to lift its overall market share in India, according to a senior company official. The company’s overall market share is under 45% currently, and the goal is to lift it to 50%.

A senior executive director of Maruti Suzuki told reporters that in the non-SUV segment, the company has a market share of more than 65%, while in the SUV segment, it is not as big. The company’s overall objective is to lift the overall market share to 50%. 
He also said that the market for SUV’s has been the largest and fastest growing segment, and Maruti has a good market share in this segment. In the entry-level segment, Maruti has a share of 20% of the 6.6 lakh cars sold annually. But Maruti does not have a car in the mid-SUV segment whose size is 5.5 lakh. 
The official said although Maruti is a market leader in the entry-SUV segment, it has no presence in the mid-SUV segment. “There is a need to enter the mid-SUV segment for which it will launch a model in the last week of September this year,” Srivastava said, adding that the company needs to grow in volume and market share both. 
He also said the volume of diesel SUV sales in the mid-SUV segment is dropping as petrol engines are giving good fuel efficiency. The official also said that Maruti is also looking at the sub-four metre SUV segment, adding that the company has a good market share in the van segment.

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