Medilytix Bureau: Allu Arjun, who shot to fame in the Hindi heartland late last year after the sudden success of the dubbed version of his action thriller ‘Pushpa: The Rise’, has seen his brand value skyrocket in the North and West.
Many in the marketing world consider the Telugu superstar as the next big celebrity endorser, and are making a beeline to sign him as their brand endorser for pan-Indian audiences.
The 40-year-old actor is already one of the highest-paid actors in the country and is now asking for Rs 7.5 crore per day for his association with brands.
Some of the brands he has already signed this year, following the success of ‘Pushpa’, include Coca-Cola, Astral, KFC, RedBus and Zomato .