Medilytix Feature Desk :

By 2025, it’s estimated that 463 exabytes of data will be created each day globally, as per the World Economic Forum. This poses a huge challenge of data privacy for both organisations and individuals.

Pre-emptive action: Before a formal law is in place (Data Protection Bill, 2021 is still not law), firms can start incorporating privacy by design i.e. proactively embedding privacy into the design and operation of IT systems and business practices.

Leverage privacy preserving algorithms: Companies like Apple and Google leverage privacy-preserving algorithms such as differential privacy. It’s time for the small players to embrace these open-source technologies as well.

Inform your consumers: Make sure that your consumers feel respected and are aware of any privacy policy change as well as how their data is utilised.

Experimentation is the key: Google has been tinkering with the idea of FLOC as an alternative to their cookies and they recently even chucked FLOC and replaced it with Topics API. This quest for Google to protect users’ privacy has gone through a lot of ups and downs and experimentation. Hence, smaller firms have no other alternative but to experiment with various privacy preserving methods before zeroing in on one.

Empathy: Empathise with your consumers, i.e. respect your user’s privacy and protect their data as you want yours to be protected.

 

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