Medilytix Desk:

Country’s leading passenger car manufacturer Maruti Suzuki India (MSIL) is the latest company to enter into the virtual world of metaverse. The upcoming digital technology that is expected to revolutionise consumer experience in the coming years has been adopted by the automobile major in order to lure younger tech-savvy consumers.

Hisashi Takeuchi, Managing Director & CEO, MSIL, said, “NEXAVerse is MSIL’s world of pioneering initiative in the meta universe.”

The move comes after a detailed consumer research, where MSIL management found the increasing interest among its potential consumers about the digital shopping experience. According to the company, its foray into the metaverse was in anticipation of “customer journey shifting to digital”. The move comes following its shift towards artificial and virtual reality offerings for consumers, which includes avatar-based brand pages.

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