Consumer electronics major Samsung is eyeing the top spot in the room air-conditioner (AC) segment by 2022. In an interaction with Moneycontrol, Rajeev Bhutani, senior vice president, HVAC Division-Consumer Electronics Business, Samsung India said that this will be done by doubling the AC business each year over the next two years.

“We have created a new organisation in August under the company. This is the HVAC (heating, ventilation, air-conditioning) that includes room air-conditioner and system air-conditioner under the consumer electronics umbrella,” Bhutani said.

While he did not share numbers, industry sources said that Samsung holds a 5 percent market share in the room air-conditioner segment. Voltas is the number one player in the segment with a market share of around 24.4 percent.

This means that Samsung will have to double its market share to 10 percent in 2020 and to 20 percent in 2021.

Leave a Reply

Your email address will not be published. Required fields are marked *