E-commerce giants Amazon.in and Walmart-owned Flipkart on Friday said they have seen record growth in the first phase of their festive sales, on the back of new customers from ‘Bharat’ logging onto these platforms. Amazon attributed its stellar performance to “availability of selection, convenience and affordability” on the platform, while Flipkart said its efforts around affordability constructs and engagement via video and Hindi language content had helped drive 50 per cent more new customers compared to its last year’s Big Billion Days (BBD) sale.

Both e-commerce marketplaces started their festive sale on September 29 and is scheduled to end on Friday.

“There was almost 50 per cent growth in the number of new customers as compared to BBD 2018. On the seller front, over 40 per cent of transacting sellers during BBD were from tier II and beyond towns. There was a 50 per cent growth in the number of sellers participating in the sale this year compared to last year,” Flipkart Group CEO Kalyan Krishnamurthy told.

He added that there has been strong growth across categories like fashion, mobile phones, large appliances, furniture and groceries.

Leave a Reply

Your email address will not be published. Required fields are marked *