Google has initiated a host of measures aimed at strengthening its presence in the country, including an integrated payments and jobs app and the launching of an artificial intelligence (AI) research lab in Bengaluru.

Announcing these initiatives at its annual ‘Google For India’ event in Delhi on Thursday, the company said Google Pay will not be just a payments platform but also allow merchants to make their own customized experiences on the platform, allow users to add their credit and debit cards, and help people find entry-level jobs.

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