Online retailers are likely to report gross sales of $3.7 billion during this year’s six-day festive sale period, which starts on September 29, a 65 percent growth compared to the previous year. The total sale during the entire festive month is likely to touch $7 billion, research firm Redseer said in a report on September 26.

Instead of mobile phones, this year, consumer electronics and fashion categories are expected to drive this growth with new categories like furniture to emerge strongly, the report added.

According to Redseer, in 2018, 29 percent of the respondents said they will be purchasing mobile phones, which was followed by fashion and then consumer electronics. On the other hand, this year, around 40 percent of respondents have said they will purchase consumer electronics which will be followed by fashion and then mobile phones.

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